Articles filed under Marketing

A Question of Canaan

Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from

Wisdom of David Ogilvy

I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well,

Love in a Time of Cholera

Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political

Salacious Sells!

Well, at least, it attracts interest.  Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work).  Go check it

More on Integrative Moves

A while back, I’m afraid I bashed the hell out of MoveSmart.org — a seemingly well-meaning website that wants to practice something called “integrative moves”.

More on Proofs, ROI, and Web 2.0

Ben Martin at Agent Genius(an excellent site that I have now added to my RSS reader) has posted a trenchant response to my earlier post

I Hate to Beat Up On NAR But…

Really, I have no axe to grind against the National Association of Realtors. I suspect that I would like most of the individuals who work

Got Proof?

I think Pat Kitano at TransparentRE is one of those guys who has brilliant and useful insights to anyone interested in exploring what Real Estate