One of the reasons why I’ve been so busy of late is the sheer amount of work I took on at OnBoard. I hope to
Articles filed under Marketing
The NAR-DOJ Settlement is news outside of our little RE.net corner of the blogosphere. One of the grand poobahs of the blogosphere, Jeff Jarvis of
Should the Big Brands in real estate start blogging? Joel Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually
In a recent post, I complained about the dearth of data when it comes to talking about international real estate. Even though I was a
FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here
In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish