Articles filed under Marketing

In Which I Praise Simplicity

One of the reasons why I’ve been so busy of late is the sheer amount of work I took on at OnBoard.  I hope to

Big Brand Blogging

Should the Big Brands in real estate start blogging? Joel Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually

BrandZ Top 100 Brands Released

FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here

Move Toward Simplicity

Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.

Por Favor, Estadistica

You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.

When to Fire Your Marketer, #26

When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish