Tag: Marketing

Random Musings: FSBO and the MLS, NAR Mandates Syndication, and Googlicious Horror

I’m packing for a two-day road trip, after which I will be in the mountains of North Carolina as opposed to the swamps of Houston for a couple of weeks. But I wanted to share a couple of random semi-amusing thoughts I’ve had in the last couple of days. Maybe you’ll find them amusing as […]

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Zillow Fever Strikes Again! Instant Offer Triggers Insecure Agents

One of the more amusing things about the real estate industry in the 21st century is the extent to which Zillow triggers some folks to heights of lunacy otherwise seen only in the more extreme social justice warrior types. If Zillow bought Coca-Cola tomorrow, some people would immediately switch to Pepsi. The latest fracas involving […]

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Does Fiduciary Duty Require Putting Listings on Zillow?

A really interesting discussion broke out in the comments section of my post last Wednesday titled “The MLS Is Not Doomed! But Most of Them Are.”  A reader with the alias DeRidder LA Real Estate, LLC injected everybody’s favorite topic, Zillow, into the conversation: Disallow compilations of your MLS data to be sent to Realtor.com, Zillow, or […]

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Honest Question: Role of the Website in Real Estate Practice

The above is a Facebook ad I ran across, because… I guess Facebook thinks I’m a real estate agent. Or, it could be the numerous times I’ve interacted with Morgan Carey, CEO of Real Estate Webmasters. But either way, I actually got curious about this claim: “To become a top producer, you need an accessible website […]

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A Few Thoughts on Marketing in the Social Age (Possibly Evergreen)

When I started this blog, the focus was on marketing, especially social media and blogging. Over time, it’s morphed into a real estate industry blog, because my work took me towards industry issues stuff. But I’m still fascinated by marketing, and I think I kinda know what I’m doing in that arena as well. I mention […]

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