Articles filed under Adventures in Marketing

Integrative Moves Means What, Exactly?

There’s a bit of buzz building out there in the RE.web about a new… company? nonprofit organization? called MoveSmart.org. It’s a website that is looking

The Will to Change

I know this is probably old news by now, but I confess that I just found out about it myself. Apparently, the real estate industry

Levers of Marketing

Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing.  He believes that the

IN or OUT? How about Way Out?

Marc Grayson has a post up on Real Estate Tomato asking whether bloggers should focus on the IN audience (industry peers) or the OUT audience

The Future of Brokerage Paper

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