Articles filed under Adventures in Marketing

Things That Make Me Go Hmmm…

So… I assume there’s still some sort of a raging blogwar going on about Greg Swann, but when the man is right, he’s right.  His latest

Getting On the Cluetrain, No. 1

(Image from, by MarkyBon) There must be some sort of a zeitgeist (literally, “time spirit”) going around the, like some sort of a

So… What Do You Need Brands For Again?

It appears that Zillow has broken the 100,000 real estate agent milestone: Sometime last Friday, real estate agent number 100,000 (yes, one hundred thousand!) registered

Why Have Realtors Ceded Local Services?

Michael Arrington at TechCrunch takes note of a new startup called GenieTown that is aiming at the local services space.  From his post: The company

Actual Suggestions for

After my… ahem… tirade against, I felt kinda bad.  I mean, they seem like such sweet, nice people with such good intentions.  Granted, I

Most Powerful Brands in Real Estate?

I was doing some research at work when I came across something absolutely bizarre. There is no list anywhere of the most powerful brands in

The Future of Brokerage Paper

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