Articles filed under Adventures in Marketing

Move Toward Simplicity

Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.

Por Favor, Estadistica

You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.

When to Fire Your Marketer, #26

When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish

A Question of Canaan

Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from

Wisdom of David Ogilvy

I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well,

Love in a Time of Cholera

Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political

Salacious Sells!

Well, at least, it attracts interest.  Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work).  Go check it

The Future of Brokerage Paper

Fill out the form below to download the document