In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact
Articles filed under Adventures in Marketing
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish
Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from
I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well,
Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political
Well, at least, it attracts interest. Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work). Go check it
A reader of Dustin’s sent him an email that both were kind enough to allow to be published at 4realz. The reader, a member of