Tag: Adventures in Marketing

Zillow Fever Strikes Again! Instant Offer Triggers Insecure Agents

One of the more amusing things about the real estate industry in the 21st century is the extent to which Zillow triggers some folks to heights of lunacy otherwise seen only in the more extreme social justice warrior types. If Zillow bought Coca-Cola tomorrow, some people would immediately switch to Pepsi. The latest fracas involving […]

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Destroy Your Illusions

Last week the well-known real estate author/speaker/consultant Stefan Swanepoel wrote on Facebook that money is flowing into real estate technology. That observation sparked a heated discussion; many argued that real estate doesn’t scale, it’s too complicated, transactions are too difficult, too expensive, and too emotional for technology to disrupt, and so on. To paraphrase Darth Vader: […]

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Does Fiduciary Duty Require Putting Listings on Zillow?

A really interesting discussion broke out in the comments section of my post last Wednesday titled “The MLS Is Not Doomed! But Most of Them Are.”  A reader with the alias DeRidder LA Real Estate, LLC injected everybody’s favorite topic, Zillow, into the conversation: Disallow compilations of your MLS data to be sent to Realtor.com, Zillow, or […]

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