Author: Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

Levers of Marketing

Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing.  He believes that the three levers are Fear, Hope, and Love: The TSA is in the fear business. Every time they get you take off your shoes, they’re using fear (of the unknown or […]

Read More

But… That’s SO Web 1.0!

Dan Green over at Bloodhound Blog understands marketing.  Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading.  Until a reader […]

Read More

But… That's SO Web 1.0!

Dan Green over at Bloodhound Blog understands marketing.  Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading.  Until a reader […]

Read More