[VIP] Zillow Unlock Event: Stages of Grief

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Zillow's big event for its IMT segment -- Premier Agents, Rentals and New Construction -- just concluded in my (new) hometown of Las Vegas. I attended Tuesday as a member of the press, because when the United States Department of Justice calls you a "trade publication" who am I to disagree? So first, let me thank the PR team at Zillow, and especially Emily who was given the unenviable task of being my minder. You guys were absolutely fantastic.

I think this entire topic deserves far more of an in-depth look, but for now, let me just highlight a couple of quick takes.

For the TL;DR crowd: Zillow will ultimately succeed with Flex, absent major execution errors, but it will need to carry on through the fire and the flames in the short term to do so. Premier Agents will go through the stages of grief: Denial, Anger, Bargaining, Depression and finally, Acceptance. Those who can cut stages short and get to Acceptance sooner rather than later will, accordingly, have advantages over those who can't let go of the past.
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