[VIP] Initial Thoughts on Realogy’s RealSure

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I'm on the road, so blogging will be light indeed. But I thought the announcement of the new RealSure Sell and RealSure Mortgage programs deserved some brief initial commentary. I didn't feel like waiting for Friday's Quick Takes and then writing up a giant post on this.

Inman News has further coverage of the announcement, but details are thin. And that is kind of the problem: details are thin.

What we can glean from the announcement and the coverage is that these are two separate but related programs. At first glance, both programs suffer from the essential problem of all brokerage iBuyer programs: they put the agent first, and then the consumer as an afterthought.

Let's get into it.
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