Move, Listhub, and Syndication Standards (NROB)

Originally posted to Notorious R.O.B.

Back in September, when Move, Inc. (which operates Realtor.com, among other units) acquired ListHub, the leading syndicator of listings, there were a number of opinions and speculations on why Move would buy a syndicator of all things.  Given that Move gets a direct feed of all MLS listings under the NAR Operating Agreement, it didn’t make much sense to buy a supplier of listings.

I thought then that I knew the real strategic motivation behind Move’s acquisition, and how we’d eventually see it play out.  But I didn’t write anything about the acquisition at the time because I felt I was in possession of information I should treat as confidential, given how I acquired it.  Well, at NAR yesterday, I got a few minutes to speak with Steve Berkowitz, the new CEO of Move, as well as Errol Samuelson, President of Realtor.com, more “on the record” so to speak.  I confirmed most of my hypotheses, and learned a bit more about how Move intends to utilize its latest asset.

Short version: Move, with ListHub, will be creating and enforcing syndication standards across the industry that will both increase data protection for brokers and agents, and provide Move with a competitive advantage (or at least remove the competitive disadvantage) vis a vis other publishers, such as Trulia and Zillow.

Read the whole thing on Notorious ROB.

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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