Customer Wooing Illustrated (And Social Media?)

Original posted on The Notorious R.O.B by Rob Hahn.

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:




This amusing graphic is from Marty Neumeier’s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).

The editors of @Issue note:

His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

So what would “7. Social Networking” look like?  Would it be any different from the six already here?  In some ways, it would be closest to #3 – Public Relations and #6 – Branding.  But there are elements that are missing; I’m trying to think of what those elements are.

Original posted on The Notorious R.O.B on October 29, 2009 in the Marketing category.

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

2 thoughts on “Customer Wooing Illustrated (And Social Media?)”

  1. Loved this post the first time through… My number 7 below. Although a perfect reminder to "think" about what goes out in the social media world! 7. RT @SexKitten RT @LuvULongTime RT @HotAssRealtor RT @DebbieDoes – "So and So" is a GREAT lover. (AGREED but starting to think he’s a slut to!)

  2. Loved this post the first time through… My number 7 below. Although a perfect reminder to "think" about what goes out in the social media world! 7. RT @SexKitten RT @LuvULongTime RT @HotAssRealtor RT @DebbieDoes – "So and So" is a GREAT lover. (AGREED but starting to think he’s a slut to!)

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