Customer Wooing Illustrated (And Social Media?)

Original posted on The Notorious R.O.B by Rob Hahn.

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:




This amusing graphic is from Marty Neumeier’s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).

The editors of @Issue note:

His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

So what would “7. Social Networking” look like?  Would it be any different from the six already here?  In some ways, it would be closest to #3 – Public Relations and #6 – Branding.  But there are elements that are missing; I’m trying to think of what those elements are.

Original posted on The Notorious R.O.B on October 29, 2009 in the Marketing category.

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  1. Loved this post the first time through… My number 7 below. Although a perfect reminder to "think" about what goes out in the social media world! 7. RT @SexKitten RT @LuvULongTime RT @HotAssRealtor RT @DebbieDoes – "So and So" is a GREAT lover. (AGREED but starting to think he’s a slut to!)

  2. Loved this post the first time through… My number 7 below. Although a perfect reminder to "think" about what goes out in the social media world! 7. RT @SexKitten RT @LuvULongTime RT @HotAssRealtor RT @DebbieDoes – "So and So" is a GREAT lover. (AGREED but starting to think he’s a slut to!)

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