One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:
This amusing graphic is from Marty Neumeier’s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).
The editors of @Issue note:
His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.
So what would “7. Social Networking” look like? Would it be any different from the six already here? In some ways, it would be closest to #3 – Public Relations and #6 – Branding. But there are elements that are missing; I’m trying to think of what those elements are.