Customer Wooing Illustrated (And Social Media?)

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:

This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).

The editors of @Issue note:

His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

So what would “7. Social Networking” look like?  Would it be any different from the six already here?  In some ways, it would be closest to #3 – Public Relations and #6 – Branding.  But there are elements that are missing; I’m trying to think of what those elements are.

Any thoughts out there in Notorious-Land? 🙂

-rsh

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22 Comments

Join the discussion and state your opinion. Some comments may be held in moderation. I try to get to them as soon as possible, but may be traveling or unable to approve comments immediately. I do not censor comments, but reserve the right to remove anything that looks like spam, trolling, or just outright inappropriate.

  1. lol… GREAT graphic. Thanks for the share!

  2. lol… GREAT graphic. Thanks for the share!

  3. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  4. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  5. Wouldn’t it be the guy saying “My friends say I’m a good lover”

  6. Wouldn’t it be the guy saying “My friends say I’m a good lover”

  7. Or the lady in three saying “My friends all say he’s a great lover.”

  8. Or the lady in three saying “My friends all say he’s a great lover.”

  9. So here’s my answer to your question about Social Media Mr. Hahn… Hope you enjoy it as I created it with you in mind. Enjoy.
    http://theyoufactor.com/wp-content/uploads/2009/10/SM-Marketing.jpg

  10. So here’s my answer to your question about Social Media Mr. Hahn… Hope you enjoy it as I created it with you in mind. Enjoy.
    http://theyoufactor.com/wp-content/uploads/2009/10/SM-Marketing.jpg

  11. Rob, Wow I was able to read and digest your post in no time flat!

  12. Rob, Wow I was able to read and digest your post in no time flat!

  13. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  14. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  15. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  16. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  17. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

  18. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

Comments are closed.