According to Forrester Research, 6% of Americans use Twitter.
Robert Scoble calls bullshit:
There is ABSOLUTELY NO WAY that many people are using Twitter.
My data shows that the regular users are between 50,000 and 300,000. A high percentage of which are outside the United States. That doesn’t come anywhere close to the numbers required for 6%.
And much debate ensues in the comments sections of geekblogs everywhere.
Here’s the thing, though: whether the number is 1% of 6%… for realtors who are getting into the Twitter action, and espousing “microblogging” as a strategy for business development…
How you liking that 6% number?
Take your relevant market. My local area is probably 3-6 towns (Millburn, Short Hills, Maplewood, South Orange, maybe Livingston, maybe Springfield). Say the total population is about 100K people. 6% amounts to 6,000 Twitterers.
How much time should you spend to form connections with that 6,000 people? Not all of whom are in the market for real estate services, and may not be for six years.