A Whiff of the Future

Want to know what will be on the minds of real estate brokers and agents in a few years’ time?  It isn’t often that you get to peek into the future, but I have found a time-travelling peephole:

For Jeff Good, president of Good Hospitality Services, the question of who owns customer data — the brand companies or the property owners — has become a more important issue in recent years. “We need more transparency in the data and how the brands use it,” he said.

The obsession our industry has with listing data is seriously misplaced.  The real battleground will be “Who owns the customer data?”

Wait, watch, and see.

-rsh

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2 Comments

Join the discussion and state your opinion. Some comments may be held in moderation. I try to get to them as soon as possible, but may be traveling or unable to approve comments immediately. I do not censor comments, but reserve the right to remove anything that looks like spam, trolling, or just outright inappropriate.

  1. The most successful companies will have both, I think.

  2. The most successful companies will have both, I think.

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