Wisdom of David Ogilvy

I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man:

People do not buy from bad-mannered liars.

Well, not twice, anyhow.

Considering that David Ogilvy is sometimes called the Father of Advertising, one might do worse than think about his statement.

For some reason, I feel like all of my thousands of words on Cluetrain marketing and so forth just got summed up in those eight words.

-rsh

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.